Thursday, December 23, 2010

Sachin The "Legend" not only in Cricket, also in Social Life..!



As we all know recent achievement of maestro.Complitied 50th test century against South Africa in centurion. This pave him way to be first Indian completing 50 centuries in test carrier.

Yet there is another incident which proved him recently that he is “Hero not only in cricket life but also in social life too”    

                                         Sachin Straight Drive


As sachin use to  hit six by straight drive to the pavilion, same as, recently, Liquor Brand came forward to offer him 20 crore annually to become its brand ambassador,He just hits back (“Refused the offer”)  on social concern.

Sachin principle is not to endorse product like Alochol and Tobacco which is harmful to one ‘s health.

Experts in the commercial endorsement business say it would have been the highest-ever deal for an Indian sportsperson had it been clinched. And this is a one-year contract, was much higher than what Mahindra Singh Dhoni recently signed for a three-year deal with Vijay Mallya's UB Group, which is worth Rs 26 crores.But “sachin have been offered 20 crore annually”.

A spokesperson from World Sports Group  (WSG) who look after his endorsements confirmed the offer but said they cannot give details of the deal offered.


                                         Sachin Century (100)




It does not mean sachin can score centuries only in cricket but also in personal life as well. That’s by recent example we seen now, “Not to endorse product like Alochol,Tobaco”.Moreover, Sachin Tendulkar who has been the brand of many products/services is purely because of his personal attributes. Throughout his career he has always endorsed those products/services which have been beneficial for the people and also which were in the public interest. 

Anyways, money can never lure Tendulkar and this offer is a classic example of how he belives in his principles and society"

Hats off to him, of his concern on the Society and people welfare.
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